How to Improve Your Website Appearance

Successful businesses all have websites. These websites are a big help for getting more customers, giving out information and creating brand awareness. Although the content of a website is highly important, the style and design of it is equally crucial. How the website looks and how it can be navigated are also keys in making a website succeed. Here are some tips for you to consider when designer your website.


  1. Be a minimalist

Keep it simple. The more complicated and cluttered your website is, especially the homepage and landing pages, the lesser interested your visitors become. Only give them what they are looking for in the first place. Do not forget your call to action buttons as they would tell your visitors what they should do. You can use layered pages to connect them to more information about a certain product, service or topic.

  1. Choose your fonts

The font styles, colors and sizes are also important in designing your website. Make sure that the visitor of your site would be able to read and understand what you are telling them through your site. Sufficient contrasting in colors is recommended as it would make important words stand out from the rest. Also, do not use too many different fonts, especially in one page. This would make it more cluttered unless you choose fonts that go well together.

  1. Make navigation easy

Creativity is good, but you should also consider the functionality of the site. Do not make your visitors leave as soon as they get in because they can’t figure out where to go or what to do next. Make your menu visible and it should contain the most important pages of your site. You should also consider how your website would be navigated using different devices, especially phone.

  1. Choose your pictures

They say ‘A picture is worth a thousand words’. This is so true especially in websites. People do not look at the content first when they visit your site, the first thing that would catch their attention are the pictures that you would be displaying. Whether they are pictures of your products or the services you provide, be sure to choose the ones that would make your visitors want to know more about them.

  1. Invest on professionals

If you are not very familiar with all the designing techniques and strategies in order to make a website more successful, hire a professional web designer to do it for you. The Apogee Design Systems is highly recommended when it comes to expert designing and SEO.